Using User Generated Content as a Brand Awareness and eCommerce Marketing Strategy | Nikita Dumbani - Founder, One of a Kind
Description
A brand that was simply started off as a hobby and with an interest in perfumes, soon took to hosting workshops to teach people how to make perfumes. And today, it is one of the most loved brands online when it comes to personalised perfumes. From selling perfumes made at her workshops at home, Nikita, the Founder grew to hosting these perfume making sessions at corporates and other events.
In this episode, we speak to her about the marketing strategies she has used to grow the brand from scratch. She talks about how user generated content works better than influencer marketing owing to its authenticity and how it comes across as a recommendation to friends and family, which leads to more awareness and definitely more converions!
To know more about the brand, visit their website.
United States
